#142 Launch Email Strategy with Brittany McBean

Launch Series #3Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what people want…In this episode of Unicorns Unite, Brittany shares the SIX emails you need for a launch email strategy that:Gives the audience the information they need to make a confident decisionDoesn’t result in high refund rates after the cart closesEmpowers the buyer (and drops the manipulative sales tactics of the past)This kind of “insider knowledge” is exactly what will help you to show up as a unicorn in your next client launch. Tune in and help your clients develop winning launch email strategies that ultimately result in better profits for their businesses.Roadmap to Launch ManagerListen and learn! Then be sure to download my new freebie Roadmap to Launch Manager. While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. Next up: launch ads then post-launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Connect with Brittany McBean:Brittany’s YouTube ChannelInstagram: @brittanylmcbeanFacebook: @brittanylmcbeanBrittany’s Website Download Her Freebie: Nine Ways to Write More Better  Links Mentioned in Show: Download the Roadmap to Launch Manager Brittany’s Freebie: Nine Ways to Write More Better Apply for our Digital Marketer's WorkgroupBehind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: ...