#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule.  My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and business owner who runs The Academic Society and helps grad students with time management and productivity. She’s figured out how to run a couple of businesses at the same time and serve her clients with Evergreen Newsletters. In this episode, you’ll learn more about Setting up profitable evergreen newsletters that generate consistent revenue and nurture lasting customer relationships How to leverage email marketing for time freedom and scale your business without sacrificing your personal life Post-launch email marketing strategies that can increase customer retention The benefits of incorporating evergreen content into your email campaigns for long-term success   Tune in to hear Toyin share how virtual assistants can repurpose their clients’ best-performing content as a 3-6 month evergreen newsletter sequence that brings in sales on autopilot.   Sponsored by Castmagic Castmagic is for podcast hosts, video streamers, or long-form content creators who want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long-form unstructured content into ready-to-use copy for show notes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here. Links mentioned in the Show: Grab Toyin’s Freebie: Evergreen Newsletter Audio Guide A 16-minute audio guide that helps business owners monetize their email list without writing weekly newsletters. The guide answers the following questions: What is an evergreen newsletter? Why might I want to implement an evergreen newsletter strategy in my business? What are the benefits of having an evergreen newsletter as part of my marketing strategy? What are the steps for setting up an evergreen newsletter? Connect with Toyin: Instagram: @drtoyinalli Facebook: Dr. Toyin Alli Website: https://www.drtoyinalli.com/  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together: