012: Making the BIG Shift From a Course Model to a Membership Model

The Marketing Junkie Podcast - A podcast by Michele Caruana

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This episode is about WHY I switched one of my programs from a course model to a membership model. If you’re not sure what that means or why it matters-- don’t worry, I’ll explain. This is going to be a 2 parter because in this episode, part 1, I want to share with you WHY I came to this decision, and which factors I considered while making the decision. In part 2, which might come out next week, maybe in a few weeks, whenever I feel like I’m ready-- I want to share with you exactly HOW I made the switch, and what the results were. In this episode you will get to hear about all 9 factors I considered before making the switch from a course to membership model and how I thought through each one and ultimately made the change.