How to talk about sustainability without greenwashing – Louisa Holbrook, Head of Sustainability at Brompton Bicycle
Marketing Meetup Podcast - A podcast by The Marketing Meetup
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Issues of sustainability is impossible to ignore, with most companies wanting to be seen to be ‘doing the right thing’. But sustainability is complex and increasingly nuanced - it’s not a simple thing to say “we are sustainable”. As marketers we can worry we’re ‘greenwashing’ the truth or just paying lip service to issues of sustainability. So in this webinar we will explore: - What sustainability is and isn’t - How marketers can avoid greenwashing - And how to work with your team to produce more sustainable activities
