Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics
Marketing Meetup Podcast - A podcast by The Marketing Meetup
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In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
