Video Content 102: The 5 W’s (and 2 H’s) on implementing video content in to your marketing mix – Gary Gumbleton, Founder of Capital Content

What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix? We all know the best way to sell a product is to build trust with the purchaser right? The best way to build trust is face to face. With the increasing limitations we are dealt with on a daily basis (leaving us in tiers…) we can’t meet everyone face to face so the next best thing is video. If Gary’s previous talk (Content 101) was about how to create your own content with a smartphone, Content 102 is the professional stage of adding video content to your marketing mix.