130 - How To Build And Scale A Podcast

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets. Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience. Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time. Follow Ben: LinkedIn: linkedin.com/in/benjshap Twitter: https://twitter.com/benjshap Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Step-By-Step Guide to Scaling Your Podcast For Maximum Reach    Optimize Your Podcast for SEO Utilize Social Media   Optimize Your Content for Engagement   Utilize Paid Advertising   Focus on Quality Content   Repurpose Content    Track and Monitor Your Results Leverage Your Network