218 - Do Growth Loops Actually Work?

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop? Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints.   00:00:05 - Exploring Growth Loops and Levers 00:00:43 - From Finance to Marketing: Finding the Story in Numbers 00:02:15 - The Power of Compounding Growth Loops 00:04:12 - The Power of an SEO Loop 00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy 00:16:15 - Taking a Holistic Approach to Marketing 00:21:46 - Prioritizing Growth Constraints: A Strategic Approach 00:26:32 - Data-Driven Decision-Making for Success 00:32:23 - Balancing Speed and Long-Term SEO Success 00:37:35 - Aligning Teams for Maximum Growth 00:40:20 - Connect with Daniel and Reforge on LinkedIn   Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Eva:  LinkedIn: https://www.linkedin.com/in/evathouvenot/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS