219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.  Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.  And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.    00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes   Find Out More About Chubbies:  Website: https://www.chubbiesshorts.com   Follow Preston:  LinkedIn: https://www.linkedin.com/in/prestonr/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS