223 - Decoding Great Marketing, with Paxton Gray

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level.  Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights? Tune in to find out!   00:00:01 - Innovative Marketing Strategies from Paxton Gray 00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey 00:01:43 - The Three Elements of Great Marketing 00:04:23 - Focus on Profitability, Not Revenue 00:08:36 - The Power of Profit-Driven Innovation 00:13:30 - How Marketers Can Connect with Their Audience 00:21:16 - Finding Your Marketing Edge Beyond the 9 to 5 00:23:16 - The Trick to Innovation: Research 00:31:13 - Marketers Need Business Acumen 00:34:31 - Understanding One Channel for Successful Advertising   Follow Pax:  LinkedIn: https://www.linkedin.com/in/paxtongray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS