225 - How to Make B2B Content More Engaging, with James Carbary

Struggling to create engaging B2B content that resonates with your audience?   Then maybe it’s time to make it more human.  Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king.    00:00:00 - The Evolution of Marketing Millennials 00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency 00:03:22 - Creating Engaging B2B Content with Personality 00:07:15 - Building an Audience Before Podcasting 00:14:29 - Solving the Lack of Podcasting Expertise 00:21:14 - How to Make B2B Content Engaging 00:27:32 - Aligning Incentives for Growing Podcasts 00:29:27 - Innovative Brands Partnering with Creators 00:37:46 - Why Companies Should Hire Creators 00:43:04 - Navigating Today's Media Landscape: Expert Tips   Follow James: LinkedIn: https://www.linkedin.com/in/jamescarbary/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS