226 - How to Build an Authentic Personal Brand, with Amelia Sordell

How can you build a strong personal brand that resonates with your audience?  Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today.  Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community.  To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one!    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   00:00:02 - Personal Branding Tips from Amelia Sordell 00:01:54 - The Power of Personal Branding for Executives 00:09:22 - The Importance of Building a Personal Brand 00:15:37 - The Importance of Setting Content Goals 00:22:02 - Building a Personal Brand Strategy 00:30:47 - Building a Loyal Audience with Depth 00:35:33 - Building a Community vs. Gaining Followers 00:38:34 - The Power of Depth in Content Creation 00:39:47 - The Importance of Human-Centric Marketing   Follow Amelia: LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com