241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew

Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.  We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.  Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?   Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out. By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM 00:04:38 - Ingredients for a Successful Product Launch 00:12:23 - Choosing Personas for Product Launch 00:14:17 - Start with Your Launch KPI 00:15:48 - Product Launch Pricing Strategies Decoded 00:22:02 - Product Marketer's Role in Launch 00:25:31 - Prioritizing Product Launches for Success 00:29:09 - How to Align Product Management 00:30:32 - Poaching Customers: Growth Strategy Insights 00:33:46 - Standing Out in Product Launches 00:39:22 - Iterative Launch Strategy for Long-Term Success 00:44:23 - Differentiating Between a Release and a Launch 00:49:25 - Competitor Analysis: Key to Success 00:50:33 - Product Marketing: Not Just Marketing   Learn More about Ready for Launch: Listen to the Podcast: https://podcasts.apple.com/us/podcast/ready-for-launch/id1730555701 Enroll in the Course: https://maven.com/course-crew/readyforlaunch   Follow Andy:  LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/   Follow Jason: LinkedIn: https://www.linkedin.com/in/oakleyjason/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com