242 - Influencer Brand Hits and Misses with Stefani O'Sullivan, Head of Marketing at Staud

What does it take to become a successful fashion brand in today's market?   According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry.  How is Staud leveraging the creator community and organic content to drive growth? Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission.     Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.  00:00:03 – Stefani’s Journey from Farm to Marketing Success 00:02:58 - Celebrity Brands Impacting Culture Positively 00:06:20 - Factors for Success in Beauty Brands 00:10:20 - Celebrity Brands Without Relying on Celebrities 00:14:24 - Utilizing Influencers to Promote Products 00:16:30 - Fashion and Beauty Industry Community Insights 00:19:23 - Launching Tastemaker Brands: Common Mistakes 00:27:11 - Building Successful Marketing Teams for Brands 00:32:05 - Think of Customers as Humans 00:35:58 - Advice for Young Marketers: Read Daily   Learn More About Staud:  Website: https://staud.clothing   Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com