246 - Why is Influencer Marketing a Scam? with LondonLaz

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?  Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity? Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy.  London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience.  Don’t miss out on this conversation with one of social media’s biggest personalities. Wistia is every marketer’s best kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials 00:00:37 - Navigating Between Influencer and Traditional Marketing 00:05:36 - Influencer Marketing: Scam or Success? 00:12:00 - Revolutionizing Influencer Marketing Strategies 00:15:28 - Brands Seek High-Quality Influencer Content 00:22:34 - Understanding Influencer Marketing Beyond Affiliates 00:26:29 - Doubling Down on High-Quality Content 00:30:38 - Focus on Audience and Product 00:37:27 - Maximize Your Influence: Social Media Strategy 00:39:02 - Marketing Hill Follow London:  TikTok: https://www.tiktok.com/@londonlaz?lang=en Instagram: https://www.instagram.com/londonlaz/ LinkedIn: https://www.linkedin.com/in/londonlazerson/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com