268 - The Ultimate Brand Strategy Playbook, with Kara Redman

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true. Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level.   00:01:13 - Components of a Successful Brand Strategy 00:06:36 - Building Community Through Consistent Brand Messaging 00:12:07 - Positioning Your Product for Success 00:16:41 - Crafting a Go-To-Market Strategy 00:18:04 - Organic First, Then Amplify with Paid 00:23:01 - Aligning Personal and Corporate Brand 00:25:23 - Personal Brands vs. Creators 00:26:55 - Emotionally Intelligent Brands Succeed in Marketing   Follow Kara: LinkedIn: https://www.linkedin.com/in/kararedman/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com