269 - The Future of SEO, with Abby Gleason

Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever?   00:00:27 - Falling into SEO by Accident 00:03:01 - Rise of Reddit and Quora 00:05:09 - Investing in Reddit for SEO 00:06:25 - Reddit's Success and Affiliate Marketing 00:07:58 - SEO Strategies to Compete Online 00:11:31 - TikTok Trends Challenge Google Search 00:16:34 - SEO Faces Threat from AI 00:19:27 - AI as a Tool for Writers 00:28:34 - Identify Top Traffic Sources for Impact 00:31:12 - Future of SEO Beyond Google   Follow Abby: LinkedIn: https://www.linkedin.com/in/abby-gleason/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com