273 - How to NOT to Ruin Your Email Marketing, with Brian Minick

Tired of your emails hitting the spam bin? It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in. Learn how to avoid the BIGGEST email landmines and get ready to boost your open rates and conversions with these actionable tips from an absolute pro.   00:00:36 - Transitioning from Tech to Marketing 00:01:43 - Focusing on Quality Email Lists 00:07:20 - Ensuring Valid Emails for Marketing 00:12:41 - Email Marketing: Best Practices Unveiled 00:17:46 - Email Deliverability: The Good and Bad 00:24:52 - Scaling Email Lists for Marketing 00:29:07 - Predicting the Future of Email 00:34:16 - Focus on Quality in Email Marketing   Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-minick/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com