274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex

He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media. Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z? Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand.   00:00:02 - Developing Passionate Media Shows with Moksha 00:08:52 - Designing Viral Vertical Video Content 00:14:13 - Focus on Marketing to Millennials and Gen Z 00:18:28 - AI Partnership with Dodge: Creative Brilliance 00:29:17 - Protecting Consumer Relationships in Marketing   Follow Moksha: LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com