284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog

It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about.  Let’s get into it, shall we? As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 02:26 Unconventional Marketing Tactics 08:25 Equity for Punks: A Revolutionary Idea 13:03 The Power of Community Engagement 19:19 Turning Customers into Influencers 20:42 Maximizing Marketing Budgets with Social Tech 25:23 Incentivizing Organic Content 38:40 Onboarding Partners Effectively Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com