285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia

How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business.  Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing events.  If you’re looking to up your money management game AND build a brand you’re proud of, this is the episode for you.  Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Taylor: LinkedIn: https://www.linkedin.com/in/taylorcorrado/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com