296 - How to Stay Culturally Relevant with Tara Loftis, Global President of Cetaphil

Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil.  In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment? And, we talk campaigns. Tara considers herself a product loyalist, but has since opened up to using celebrity campaigns. What should your campaign look like if your product is the star? If you’re a brand loyalist, a skincare girlie, or even just love hearing about how marketing is changing, this is the episode for YOU.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Tara: LinkedIn: https://www.linkedin.com/in/tara-loftis-3635652/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com