Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.  Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.  ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.  If you’re looking to host an event in the near future, listen to this episode first, trust me. As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 03:33 The Changing Nature of Business Events 05:21 The ROI of Events 07:55 Content Creation at Events 10:28 Cost and Planning of Events 12:35 Low-Cost Event Strategies 20:03 Marketing and Ticket Sales for Events Follow Julius: https://www.linkedin.com/in/juliussolaris/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com