Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce. Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. Join Daniel and Ross for this AirMeet virtual event. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https://twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:19 The 4 Categories Of Great Content 07:10 How To Avoid Mediocrity 11:19 The Benefit Of One Channel Greatness 14:30 The Role Of A Distribution Marketer 20:29 How To Understand Where Your Audience Is Hanging Out 25:25 The SEO Video Play 33:04 How To Grow As A Marketer 38:13 Intentional Content 42:20 Always Add Value