SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide 🎁| Bathroom Break #28

True or false: B2B marketing is dead around the holidays.  FALSE. False, false, false.  In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.  And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀  If you’re a marketer who’s stressed about the holiday season, this is the short ‘n sweet episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com