Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their captive attention while traveling. On the latest episode of the Shiny New Object Podcast, find out why Shaaf thinks a company podcast can blend interesting information with advertising, and hear his top tips for a stellar marketing career. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net