ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.Explore key insights from Giovanni, including how to use effective storytelling and numbers in data driven marketing, what creativity looks like in a world with more and more AI, and more.The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net