Unofficial Partner - The Big Idea: 2023 Cannes Lions for Sport Review

The Big Idea is Unofficial Partner series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.Our guest is David Proudlock, Chief Strategy Officer at Crispin Porter Bogusky London.The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards.The blurb says that Cannes celebrates 'creativity, effectiveness and innovation in the global advertising, marketing and communication industries'.An award in the sport category has become much sought after by sports marketing agencies and their clients.But what sort of work is getting rewarded with a gong, and what does that mean for the relationship between sport and the creative industry today.The full list of awarded work is available here.The creative referenced in this podcast includes:Grand PrixDREAMCASTER MICHELOB ULTRAPEDIDOSYA WORLD CUP DELIVERYGoldSHOUT, TELEFONICALEA KIMBERLY CLARKTHE FORGOTTEN TEAM MEOSilverNike FC Presents the FootballverseAIRTEL 175 REPLAYEDTHE EXILED TEAM BRAHMA BEERADIDAS X SPEEDPORTAL RICK & MORTYSECOND OPPORTUNITY LEAGUE CORONALAS DIABLILLAS MAJOR LEAGUE BASEBALLBLACK COACHES TELEFÓNICAWe also mention this Orange Women's World Cup ad, which is not a Cannes winner but is getting a bit of traction recently.This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrUnofficial Partner publish two podcasts each week,