From startup to $1 billion revenue

In this episode Judith Germain speaks to Roy Osing about his experience taking a startup company to $1 billion in revenue and his perspectives on differentiation and growth. Key Takeaways Focus on execution over planning - do just enough planning to start executing fast. Learn and adjust as you go. Create an actionable strategic plan in 48 hours focused on: how big, who to serve, what they crave. Differentiate with an "only" statement, not claims of being the "best". Hire for "goosebumps" - find people who love other people. Kill dumb rules that frustrate customers. Reduce friction, increase flow. Relentlessly translate strategy into line-of-sight actions for each employee In this conversation Roy emphasised executing strategies over talking about them. He created a planning process focused on immediate, measurable growth through defining goals and key actions within 24 months. Roy Osing is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. He is the author of the no nonsense book series 'Be DiFFERENT or be dead', with 'The Audacious Unheard of Ways I took a Startup to A BILLION IN SALES' as his seventh'. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Catalysing Transformation - 1 min video Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.