The salesperson's struggle

In this Short Talk episode Judith Germain speaks to Bruce King about the salesperson's struggle. They discuss how customers now do research and want trusted advisors who provide market perspectives on opportunities. They seek differentiation, value over competitors, and innovative, fast solutions to avoid risks. Key Takeaways 74% of salespeople are ineffective according to research by Objective Management Group Salespeople need to act as leaders and advisors, not just transactional sellers Many sales managers can't sell well themselves, so they struggle to lead teams Sales requires continuous learning and development In this conversation Bruce argues that few are natural-born salespeople and must learn skills like prospecting and handling objections. However, many do not take it seriously as a profession or commit to continuous learning, ensuring they cannot meet modern customer needs. Bruce King, formerly a Maverick salesperson and now coaches business owners and their teams on all aspects of generating more sales and more profits. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.