CEO Tufan Erginbilgiç on reinventing Rolls-Royce

Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.See www.mckinsey.com/privacy-policy for privacy information