Why Channel 4 is on the move

The Media Show - A podcast by BBC Radio 4 - Wednesdays

Categories:

Society & Culture

Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers. Presenter: Amol Rajan Producer: Richard Hooper