BETSY CHADBOURN - Audience Development at AWAL

Welcome to the final episode of Series 2 - that certainly went very quickly!  We are closing the series talking to Betsy, Senior Audience Development Manager at AWAL. Betsy has worked with everyone from Taylor Swift, The Killers, The Vamps, Bastille and Justin Bieber whilst at Virgin EMI to Alfie Templeman, Tom Misch and girl in red at AWAL. In this episode, we talk about what exactly audience development is, it’s similarities with digital marketing along with how special it is to work with an artist, like Lewis Capaldi, from signing them to breaking them as a global star.  We really hope you enjoy this episode, we’re taking a brief break before coming back with Series 3!  In the meantime do take a listen to all of the other episodes in the previous series’ and share these stories with people who will find them valuable. Connect with Betsy on LinkedIn @BetsyChadbourn  Like all of our episodes this was recorded remotely. Hosted on Acast. See acast.com/privacy for more information.