E291 | Building Resilient, Profitable Evergreen Companies with Purpose with Bo Burlingham

This week on The Melting Pot, we dive into the depths of business value, purpose, and profitability with none other than the inquisitive and insightful Bo Burlingham. As a journalist and the author of excellent books including Finish Big: How Great Entrepreneurs Exit Their Companies on Top, and Small Giants: Companies That Choose to Be Great Instead of Big,  Bo is no stranger to the keys to long-lasting business success.In this episode, Bo imparts wisdom gleaned from 40 years in business, shedding light on dynamic business models and discussing the principles vital for business resilience. He talks about protecting gross margins, the perils of debt, and the agility needed to adapt to industry changes.Bo also introduces us to the world of "evergreen companies" – organisations rejecting the short-termism of outside funding in favour of purpose-driven, employee-focused, and steady internal growth.This episode is a treasure trove of business acumen, discussing the qualities that make a company not just big, but genuinely great—impacting communities, forming personal connections with customers, and employing unique organisational strategies.Download and listen today! On today’s podcast: Evergreen companies and what they have in commonWhat makes a great businessSmall Giants: what makes them successful and how can they failThe Great Game Of Business: key takeaways Follow Bo: WebsiteLinkedInSmall GiantsFinish BigRecommended reading:No Man’s LandThe Great Game of Business