E302 | Nothing Good In My Life Has Ever Come Through A Funnel With Tom Schwab

In this week's episode of MYFB, Dominic Monkhouse chats with Interview Valet's Tom Schwab about engaging with your customers to build a profitable business online. They discuss the different approaches to podcasting, whether as a guest or a host, and the importance of targeting a specific audience. They also touch on the changing landscape of podcasting, including the inclusion of video and the repurposing of podcast content. Tom emphasises the value of meaningful conversations and the need to focus on quality rather than quantity. They also discuss the challenges of starting and maintaining a podcast and the benefits of being a guest on other podcasts. Tom shares insights from his upcoming book, emphasising the need for effective connections and the power of storytelling. He also highlights the importance of positioning and focusing on the right audience.Keywordspodcasting, guesting, hosting, specific audience, podcast evolution, video, repurposing content, quality over quantity, challenges, benefits, podcasting, business growth, book launch, podcast impact, measurement, marketing, relationships, sales, effectiveness, connections, storytelling, positioning, audienceTakeawaysConsider whether to be a guest or a host based on your goals and target audience.Podcasting has evolved to include video and the repurposing of content.Focus on quality conversations and meaningful engagement rather than quantity.Starting and maintaining a podcast requires commitment and consistency.Being a guest on other podcasts can provide exposure, leads, and backlinks. There are millions of podcasts in the world, but only a fraction of them are currently active.Launching a book with a podcast can be a valuable strategy, especially when each episode dives deep into a chapter of the book.Measuring the impact of being a guest on a podcast is crucial for effective marketing.Podcast interviews can lead to faster sales cycles, higher initial prices, and less churn.Quality and quantity both matter in podcasting, but it's important to focus on the right audience and prioritize effectiveness over efficiency.Building relationships and telling great stories are key to success in business and life.Positioning and targeting the right audience are essential for business growth.Choosing who you work with is just as important as choosing who you drink with.Chapters00:00 Introduction and Embarrassing Podcasting Mistakes01:12 Choosing Between Guesting and Hosting03:40 Quality over Quantity04:37 Challenges and Benefits of Starting and Maintaining a Podcast08:28 The Value of Being a Guest24:11 Launching a Book with a Podcast26:06 Measuring the Impact of Being a Guest27:56 The Power of Relationships in Sales29:22 Effectiveness vs. Efficiency in Podcasting32:07 Building Connections and Telling Great Stories34:20 The Importance of Positioning and Targeting37:42 Choosing Who You Work WithMentioned in this episode:Get Mind Your F**king Business