Ageism is never in Style! with Jacynth Bassett

“Ageism is never in Style” what a fantastic strapline for a fashion brand! Jacynth Bassett founded her age inclusive company, The Bias Cut, in response to seeing how her mother felt overlooked by clothing companies.Using customers of all ages as models, Jacynth is disrupting the narrative around fashion and age. We talk about her latest campaign: Strike out ageism! Where ageist terms are altered to reflect the truth: (ir)relevant, (still) got it! And (in)visible, Grand(ma) to, in Jacynth’s words, “to expose, disrupt and change ageist language, unconscious biases and the terminology of everyday life.” Women of all ages are invited to join in. www.thebiascut.com About the Midlife and Beyond Podcast.  Like all transitions, midlife can be messy and sad and glorious all at once, leaving many midlife women feeling rather alone and somewhat invisible. But what does this transition we are experiencing lead to?  I'm Jo Blackwell, a photographer, author and coach for women who want more from their lives post 50, and I'm here to remind you that if we manage our health and embrace it, growing older can lead to one of the greatest periods of growth and transformation of our lives.  The Midlife Movement was created to change minds about midlife and growing older, one story at a time. Because we only become invisible when when we stop seeing ourselves.  email [email protected] to take part in the podcast or suggest guests.  See The Midlife & Beyond section of my website for more information and resources to help you navigate change with less stress and more joy! www.joblackwell.co.uk