“Show Her Off” - The Quarantine Sensation, with Ryan Hunter Masters

A lot of business, products, and offers have been hit hard the past few months during this health crisis, but a few have taken off like a rocket. Show Her Off is one of them. A few months ago I started seeing ads for this product that teaches couples how to have a beginner’s dance night at home. But what really caught my attention, were the numbers of views, comments, and shares on these ads… They were higher than anything I’ve ever seen in my 15 years of online marketing. We’re talking about paid ads that are getting thousands of shares, and thousands of comments… And get this… 95% of the comments I read were all positive. I thought it would be awesome to dive into the details with the Founder of Show Her Off, so I reached out to Ryan Hunter Masters who joined us here today. Now what you’re also going to find a bit inspiring, is how simple Ryan has kept the funnel… It’s a single page checkout form on SamCart. There’s no sales video or long form copy… Just a headline, list of bullets, a bunch of testimonials and the $67 offer with a $42 bump sell on the same page. At most, it’s a $105 purchase, and Ryan’s killing it. He’s currently spending over $100,000 per month on ads, and everyone is having an amazing time. So I called him up, said hey let’s jump on the podcast, and walk everyone through this amazing little business that’s taken over the internet. There are some extremely valuable golden nuggets in here, especially when it comes to creating your ads, so listen up, and please help me welcome, Ryan Hunter Masters. Resources: ShowHerOff.com Follow ShowHerOff on Instagram | Facebook RyanMasters.com SamCart.com The Experience Economy: Work Is Theater & Every Business a Stage The Attention Economy: Understanding the New Currency of Business Music: Track: More Plastic - Razor [NCS Release] Music provided by NoCopyrightSounds. Watch: youtu.be/CNFZS-DQwBo Free Download / Stream: ncs.io/Razor