#21 - Elizabeth Grojean: Finding Business Opportunities in Your Passion

Elizabeth Grojean’s background has always been in marketing. But her sabbatical to Bali in 2017 was the start of her Ecommerce journey. Although her intention wasn’t to start a business, following the breadcrumbs led to it. Key Takeaways In this interview, you will learn this from Elizabeth’s story and experiences: How passion can lead to a successful product on Amazon The effects of having a marketing background as an Amazon seller How important is PR for an Amazon business The mistakes people make with PR agencies When should you partner with a PR agency How to find a good PR agency