1054: Steve Cook on Performance Enhancing Drugs, Protecting Your Personal Brand & The Future Of The Fitness Industry

Intro: 0:00 Difference Between USA Fitness Industry & Australia: 01:33 Steve’s Personal Brand, Gym & Supplement Line: 11:00 Passions & Staring Over In Fitness: 22:30 Staying Relevant & Personal Growth: 26:00 Biggest Influencer Brand Deal: 31:00 Best Content Strategy for Personal Trainers: 36:00 Is Steve Natty Or Not? Performance Enhancing Drugs Discussion: 44:37 Elon Musk Bought Twitter: 1:06:27 Freedom Of Speech & Censorship: 1:19:18 Steve On Mark Wahlberg & The Rock Beef: 1:20:53 Lachy & Steve Debate Michael Jordan vs Lebron James: 1:24:53 Steve on Fashion & Gymshark Line: 1:31:07 Influencers, Clout & Partying: 1:45:03 We Gift Steve Cook Jordans!: 1:51:58 Steve Cook Instagram: https://www.instagram.com/stevecook/ Partners supporting this show:AXP: https://activatedxperformance.com.au/pages/mmpActivated Nutrients: https://themindmuscleproject.com/activated Trust The Process: https://www.themindmuscleproject.com/trust Check out our YOUTUBE Channel: https://youtu.be/4tHG3mSSM5ECheck out our training programs:https://themindmuscleproject.com/programs Our episode sponsors:https://themindmuscleproject.com/partners Ask Questions on Instagram:https://www.instagram.com/themindmuscleproject/?hl=en Subscribe for email Updates:https://themindmuscleproject.com/newsletter New Fitness Business Podcast, In The Black: https://spoti.fi/3AlTx8nSee omnystudio.com/listener for privacy information.