Marketing for the Mindful Coach: Overcome Resistance and Share Your Gifts

Many coaches and therapists want to grow their businesses to reach more clients but are blocked in marketing. Promoting your services often raises fears of judgment: "What if people don't like me?" or "How can I focus on just one niche?"  Using mindfulness, we can separate our identity from our offers. The success or failure of a marketing message is simply feedback about the marketing,  not you. And for those of you who feel that focusing on a niche is just too small for what you do, tune-in for suggestion that can truly reframe the "that's too small" point of view to one that allows you to fully inhabit your work in a niche, without feeling like you're giving up a larger part of your work. As strange as it may sound, marketing serves a higher purpose when you serve a higher purpose. In today's world, marketing is a means of sharing your gifts with people who need them. Instead of experiencing marketing as a dreaded task, it becomes a crucial part of your mission. Listen in to hear:Strategies to work through inner blocks to marketingMindset shifts to align marketing with your missionThe case for starting a niche when building your coaching businessWhere to find help with technical aspects of marketingInspiration from a mindful marketing expert00:00:00 Introduction to Mindful Copy Agency and Marketing Challenges00:01:53 Overcoming Resistance to Marketing00:04:53 Approaching Marketing as a Necessary Task00:06:44 Embodying Resilience as a Coach00:08:24 Overcoming Marketing Resistance and Authenticity00:10:05 The Importance of Niching in Marketing00:12:30 Step-by-Step Marketing Strategy for Coaches00:16:05 Finding Target Audience Online00:17:25 Balancing Authenticity with Niche Selection00:19:48 Navigating Career Choices and Passions00:22:19 Foundational Steps in Marketing Strategy00:26:22 Mindful Marketing Course Overview00:26:45 Addressing Technological Challenges in Marketing00:29:12 The Significance of Email Lists in Coaching Strategy00:29:44 The Importance of Building an Email List for Online Business Growth00:32:23 Utilizing Personal Experience to Understand Consumer Behavior00:33:07 Connect with Mindful Copy Agency for Marketing Services00:33:46 Endorsement of Simona Andre Koba's Mindfulness Marketing ServicesConnect with Simona The Mindful Copy Agency or on Linked InIf you're aligned with this message and mission of being more mindful in your work with people, join like-minded professionals at The Mindful Coach Association