5. The Evolution of Political Campaigning - with Professor Darren Lilleker

Ever wonder how political campaigns have transformed over the years? Discover how political marketing has embraced corporate strategies, as we analyse the image management and PR tactics of iconic leaders like Margaret Thatcher and Tony Blair. Learn about how the introduction of television altered politicians' presentations and the roles played by public relations experts like Tim Bell in shaping campaigns.Finally, we explore the professionalisation of modern political campaigns and ponder th...