Marketing Your CPA Firm

CPA firms are often location-based, so Summit has to approach marketing on a bigger scale than what is normal in our industry, because we are a virtual firm, and we work with clients all over the country. Today we are sitting down with Kelly Schuknecht, Director of Marketing at Summit CPA and Adam Hale to talk about how Summit CPA markets itself to a national market. Marketing isn’t a priority for a lot of CPA firms, but if you want your business to grow and reach an audience beyond your local area, you can learn from the practices that Summit CPA uses.