Top 5 Marketing Mistakes CPA Firms Make with Matthew Banker

Matthew Banker, a founder and visionary of Benchmark Growth, a marketing agency for accounting firms, joins Adam and Tom to discuss five common marketing mistakes that CPA firms make: not knowing their customer or what they sell, sending good traffic to a bad website, working with the wrong marketing partner, thinking of marketing as an expense rather than an investment, and not having a clear message. Matthew also explains the importance of having a niche when it comes to marketing.