Transforming Your Business: The Power of Subscription-Based Models with Ron Baker (Part 1)

In this part 1 of 2, hosts Tom Wadelton and Adam Hale welcome Ron Baker, founder of the VeraSage Institute and author of seven best-selling books, including “Time's Up!: The Subscription Business Model for Professional Firms,” to discuss the benefits of subscription-based business models. Ron argues that subscription models are superior to value pricing because they monetize the deeper and most significant aspect of the profession, which is the relationship with clients. They also discuss is the importance of after-action reviews, effective communication and collaboration in a virtual environment, and tracking time spent with customers. They emphasize the importance of investing time and attention into creating value for customers.