97: Managing Your Team Through a Crisis with Dyan Dolfi-Offutt

A moment of crisis can shatter a team or make it stronger than ever. It’s all about how you respond as the team leader. Right now, surrounded by the uncertainties and tragedies of COVID-19, it’s your turn to step up and manage through this difficult moment. Dyan Dolfi-Offutt founded Soda Pop Public Relations in 2011 with the goal of doing great work for great people as well as creating a healthy & fun culture for her team. With an experienced team of professionals, Soda Pop PR specializes in media relations, influencer relations, events, and partnerships for food, beverage and lifestyle brands. Over the last eight years, SPPR’s personalized, honest and creative approach has launched over 40 products, managed over 50 influencer campaigns, brokered 100+ partnerships and produced over 90 promotional events resulting in over 7 billion impressions. A few months ago, before coronavirus shook the world, Dyan experienced a moment of crisis in her business. While the context was different, the lessons learned can be applied to almost any situation. Dyan and I talk about how she approached this difficult moment with her team. What information she shared and when, how she empowered the team and was vulnerable with them, basically how to lead through a moment of crisis.    Read the related blog article: How to Inspire Your Team When Everything Is Falling Apart.   Join the Modern Manager community (www.mamieks.com/join) to access a community of supportive managers in our private Slack team. Get 20% PR Therapy calls with Dyan AND a free 1x1 coaching call with me to help you manage through this difficult moment. You can also win 1 of 5 copies of Surrounded by Insanity: How to execute bad decisions. You must be a member by April 21, 2020 to be eligible.  And, win 1 of 5 copies of Start At The End: How to build products that create change. You must be a member by April 14, 2020 to be eligible.  If you work for a nonprofit or government agency, email me at [email protected] for 20% off any membership level.   Subscribe to my newsletter to get episodes, articles and free mini-guides delivered to your inbox.    KEY TAKEAWAYS You’re only as successful as your team and the people you surround yourself with. When a crisis arises or you face a difficult decision, it’s important not to only think about yourself. When accepting advice from others, take it with a grain of salt. Their situation may be different from yours. Their values may be different. You should listen and then decide for yourself. Be as transparent as possible with your team. Tell them everything you can, even