The Goods Mart founder Rachel Krupa on building a convenience store that's more than a shoppy shop

The Modern Retail Podcast - A podcast by Digiday

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The Goods Mart is trying to update the convenience store experience while not falling into the trappings of the so-called shoppy shops.| The store -- which first launched in 2018 and currently has three different locations in Manhattan -- features a variety of better-for-you snacks like snack bars, coffee and other beverages. The locations are very small. Some are only 400 square feet. The idea is to create a new type of quick-service store that may look updated with startup brands, but services customers' everyday needs. "We want to be more accessible," said Rachel Krupa, founder and CEO of The Goods Mart. "We want you to come in every day and get what you want." Krupa joined this week's Modern Retail Podcast and spoke about the trajectory of the store, as well as its recent focus on business-to-business sales.