LEE STUART

Before becoming a big international marketing exec at New Balance, LEE STUART was the very first brand director at streetwear juggernaut Patta.  A true curatorial-savant and connector, Lee Stuart's work lives at the intersection of style, music and purpose-first storytelling. Whether he's building legacy-shaping brand campaigns, curating gallery shows, or launching for-us-by-us initiatives - everything Lee touches is grounded in intention.  Lee's story serves as an important reminder that viable and fulfilling career paths can start from one's own story, that art and identity are scalable, and that they can be used in beautiful, impactful ways. Join Lee and Dominique Nzeyimana as they dive deep into Lee's fascinating journey, beginning with his upbringing as the youngest of ten in a Curaçaoan Dutch family. Lee's teenage years were infused with creativity and strong influences from hip-hop culture, which shaped his unique perspective on style and self-expression. Lee discusses the road that led to his tenure at the legendary streetwear brand Patta, where he was able to put his deep love for the company and its mission to work. We discuss some of his contributions, including community-centred campaigns and culturally relevant marketing initiatives that elevated the brand's voice in an often unforgiving landscape. Lee's passion for purpose-led storytelling comes through as he recounts pivotal projects that highlighted Patta's true core as a black-owned brand and a platform for change, pushing against industry norms. Transitioning into his current role at New Balance, Lee reveals how he applies lessons learned throughout his career and the importance of purposeful brand storytelling. He has shifted the focus of New Balance's lifestyle campaigns to reflect a richer cultural narrative that truly resonates.  Throughout the conversation, Lee maintains a vulnerable yet powerful stance, revealing some of the challenges he faced while navigating personal loss and the evolving demands of his professional life.  Follow Lee Stuart here Follow The Most:  on Instagram. on Facebook.