MSDW Marketer's Corner, Episode 8: Digging into the Dynamics marketing research study

On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the recently revealed findings of the 2019 MSDW marketing research study, and Marleen explains how some of those results and trends relate to her teams' efforts and observations in the Dynamics ecosystem. One such finding points to a notable shift in what Dynamics users expect when they land on ISV websites. Comments from users indicate that as part of their online search and buy process, they are looking for specific information on pricing, more demos and trials, and overall , a clearer roadmap to the right sales contact at your company. Marleen shares with us how their company has addressed  some of these issues. As part of our conversation she discusses how their company undertook a comprehensive home page design with drop-downs and trails pointing to separate product suites, produced demo videos by product specific sales people, added ROI calculators and customer testimonials, and highlighted a strong "Call to Action" to actually bring the user to the appropriate sales contact Tune in to hear how these changes have improved Integrity Data's online close ratio and get specific tips for your own website.