343: Jamie Kern Lima On How To Bootstrap A Billion Dollar Company

Today, I'm super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L'Oreal brand in the company's history. In 2016, Jamie sold IT Cosmetics to L'Oreal for 1.2 billion in cash and has been included on the Forbes list of America's Richest Self Made Women. Jamie is a true inspiration and today, we're going to delve deeply into her story of how she did it!