356: The Right Way To Setup Your Website Analytics With Chris Mercer

Today I have my friend Chris Mercer on the show. Chris is the founder of MeasurementMarketing.io and he specializes in website analytics. Analytics may not sound like the sexiest of topics but most people are doing it wrong. Most people don't know how to use Google Analytics and most shop owners have no idea what metrics to focus on. In this episode, Chris teaches us the right way to gather and analyze your data for an e-commerce store.